Larry Roth leads the Cetera group of IBDs.

Cetera Financial Group said Friday that one of its broker-dealers will soon offer turnkey transition, marketing, recruiting and other services to advisors through Tambaro Financial Services.

According to Cetera, which is led by former-AIG Advisor Group head Larry Roth, the services venture will be led by Art Tambaro, the ex-CEO of Advisor Group broker-dealer Royal Alliance. Roth moved from the Advisor Group to Cetera’s parent firm, RCS Capital (RCAP) in September 2013.

Tambaro has formed a super office of supervisory jurisdiction (or super-OSJ) that will provide compliance and practice-management support business to independent financial advisors affiliated with First Allied, which includes about 800 independent reps. He has been in the industry for over 40 years and will run the new venture with partner and son Louis Tambaro, an attorney.

“We will have a federation of independent branches,” explained the senior Tambaro in an interview with ThinkAdvisor. “Advisors can use us as a middle office and to take care of the ministerial functions, so they can gain more as group rather than with an individual OSJ.”

“It’s the perfect complement to First Allied’s business model,” said President & CEO Kevin Keefe, in an interview. “The legacy of our firm is its focus on business owners, and Art will help us do this more in an important segment of the market.”

San Diego-based First Allied aims “to help those advisors who want to grow their business… [and this] is an entrée to additional resources for more sophisticated practices,” Keefe explained.

When it comes to recruiting and retention, competition for independent advisors is brutal these days.

For instance, Focus Financial Partners – led by Rudy Adolf — is helping advisor groups like Bridgewater Wealth add advisors through access to Focus’ resources and capital base, including a $550 million credit facility.

“In general, practice management [efforts have] not done well in the industry, but they have done well at First Allied,” said the senior Tambaro, who came out of a short retirement to launch the super-OSJ. “If you do it well, with all of First Allied’s bells and whistles, your recruiting and work with those who join your team will succeed. My mantra is that growth is No. 1, along with succession planning, which you can never start too soon.”

Cetera Financial Group is the retail investment advice platform of RCS Capital and includes 11 broker-dealers and about 9,700 independent advisors.

Through its wholesaling arm RCS Securities, RCS sells a number of products branded by American Realty Capital (ARCP), which disclosed accounting errors of about $23 million last year. Since then, founder Nicholas Schorsch has relinquished his roles as executive chairman and other positions within RCS and ARCP.

— Check out Cetera, LPL, Ladenburg Losing Appetite for M&A, Their Execs Say on ThinkAdvisor.