The head of a company that focuses on selling long-term care insurance (LTCI) has put out an open letter about the company’s commitment to the LTCI industry.

Tiffany Albert, president of LifeSecure Insurance Company, says in the letter that the industry has had a “tumultuous few years.”

“Each of us, in one way or another, has been impacted by fluctuations in the market, as well as by the challenges of a persistent low interest rate environment,” Albert writes in the letter.

But Albert says she’s optimistic about the future of the LTCI market.

“The need for LTCI has never been greater,” Albert writes. “Many Americans remain underinsured and at risk.”

LifeSecure, an affiliate of Blue Cross and Blue Shield of Michigan, will be working to offer simpler products based on updated pricing assumptions, and it wants to work with agents and brokers to raise awareness of LTCI, Albert says.

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