According to LIMRA research, Americans’ top financial concern is having enough money for retirement. This is even more pronounced with Generations X and Y consumers, where 75 percent list saving for retirement as their top priority.
Hat’s off to the financial services industry for doing such a remarkable job of promoting the importance of saving and planning for retirement.
However, sometimes the plans we make simply don’t turn out as we expected. Sometimes people don’t live to enjoy retirement. Life insurance provides financial security to your loved ones when you are unable to. Our industry needs to balance the message of saving for retirement with the message of protecting against the unexpected.