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November 20, 2014 at 11:00 PM
What’s the one thing computers will never do better than salespeople?
Terrifying science-fiction movie scenarios aside, computers still cannot think. Yes, a computer named Watson won the Jeopardy challenge in 2011. But thinking requires a lot more than memorizing and regurgitating facts. (Sorry, Watson).
While technology is great for storing, aggregating and, to some degree, interpreting information, it can’t have conversations, ask insightful questions or draw wisdom from experience. Computers cannot do what is essentially human: create, innovate, tell riveting stories. And they cannot empathize with your prospects. That’s why all the automated sales and marketing tools in the world will never be able to match a knowledgeable, experienced, understanding salesperson.
Smarter than the average algorithm. The problem is that we become so enamored with technology that we forget it’s only a tool to make human beings more effective. Computers might be better at math, but they can’t come close to what the human being can accomplish in terms of creativity and innovation.
