Enroll America — a marketing support organization for public exchange plan enrollers — is trying to get the groups and people that sell exchange plans to think more analytically.
The group recently held a webinar on how to measure exchange enrollment performance and use the measurements to improve results.
Many agents and brokers loathe the Patient Protection and Affordable Care Act (PPACA) exchange system; some love it. Many are trying to figure out how to work with it, or avoid it, in a way that allows their own firms to continue to exist.
See also: 3 points: What Enroll America is telling PPACA exchange agents
Some may even want to get into the business of offering training and field support for the nonprofit groups that have suddenly gotten drafted into the exchange enrollment business.
For producers who want to know what Enroll America is telling people, here are a few peeks at the Enroll America communications measurement webinar slidedeck.
1. Use results from a model to figure out where to put boots on the ground.
Ricky Gonzales, an Enroll America staffer, told webinar participants that his group has used survey data to come up with a predictive model that includes variables such as age, gender, income, employment status, geography and voting history.