In the online world, there is a lot of confusion about what constitutes a buying signal. Here are four things you should know:
1. LinkedIn. A prospect accepting your LinkedIn connection request is not exhibiting a buying signal. For most people, the bar for accepting a LinkedIn connection request may be lower than it is for a Facebook friend request. Accepting your request gives you the ability to see deeper into your new connection’s network and she into yours.
Comments about your contribution to a LinkedIn group (or responses to your comments) are not buying signals. The nature of the engagement tells you nothing (unless, of course, it does). High engagement on something you post is no indication that what you posted has moved anyone to action. Engagement is not a buying signal.
A prospect sending you a LinkedIn request may be a buying signal, while an InMail asking you contact to him is absolutely so.
2. Followers. If you are out in the online world being social, someone deciding to follow you is not a buying signal. Neither is someone retweeting something you tweeted or shared. These social tools are designed for sharing content.
The number of your followers might be a good measure of your popularity. It might also be a good indication of how much time (or money) you have invested in social media. But it is not a good indication of whether or not someone is interested in buying now.