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The 10 steps insurers need to take (today) to remain relevant

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Amid uncertainty, carrier executives demonstrate an awareness of what’s to come from changing consumer demands and the progression of technology. But they seem content to slowly evolve to meet these challenges, rather than making drastic and immediate changes to their businesses.  

The insurance industry is engaged for an evolutionary change, says KPMG in its 2014 Insurance Industry Outlook Survey, and companies that take revolutionary actions will be the winners in the new insurance marketplace

Read on for KPMG’s top 10 steps for revolutionary insurers:

Strategic refocus

1. Evaluate product mix based on customer focus, profitability and capital usage.

2. Incorporate technology strategy into refocusing sessions.

3. Consider M&A to gain new markets, talent, products, customers, technology, data analytics capability and effective regulatory capital management.

Next slide: Customers are front and center


The customer: “front and center”

4. Use data analytics and social networking to gain an understanding of customer needs and develop products and pricing to meet those needs.

5. Design, develop and deliver engaging, seamless customer experiences across traditional, digital, social and mobile delivery channels.

6. Measure customer experiences and make course corrections and improvements based on scores.

Next slide: Regulations and talent

woman with webcam


7. Build a flexible and agile infrastructure – including technology and workforce – to respond to increasing regulatory volume and uncertainty.


8. Attract, train and retrain the right talent to help build a customer-focused, data-driven business model.

Next slide: Data and infrastructure


Data and knowledge

9. Build a data analytics capability to facilitate sophisticated predictive analytics for underwriting pricing, customer acquisition and experience, claims management, ERM and fraud prevention.


10. Tackle IT legacy issues to facilitate migration to a customer-focused, data-driven business model.


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