Instead of repeatedly trying to figure out on the fly which marketing strategies will work for you, why not carry marketing insurance?
What if you could pay a premium each month for marketing insurance which could protect you from mistakes in your marketing? You would certainly implement a lot more marketing, wouldn’t you?
Of course, marketing insurance isn’t something you can buy, but it is something you can have. And sometimes, it’s actually free! Here are the three stages of marketing insurance:
1. Pinpoint lead generation. Determine the most likely source of your best new clients. Do they come from referrals, seminars, strategic alliances or speaking engagements?