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Life Health > Life Insurance

Sell yourself some marketing insurance

By Maribeth Kuzmeski

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Instead of repeatedly trying to figure out on the fly which marketing strategies will work for you, why not carry marketing insurance?

What if you could pay a premium each month for marketing insurance which could protect you from mistakes in your marketing? You would certainly implement a lot more marketing, wouldn’t you?

Of course, marketing insurance isn’t something you can buy, but it is something you can have. And sometimes, it’s actually free! Here are the three stages of marketing insurance:

1.    Pinpoint lead generation. Determine the most likely source of your best new clients. Do they come from referrals, seminars, strategic alliances or speaking engagements?

2.    Get a plan. Create a simple action plan for defining the handful of activities you will need to carry out consistently to obtain your next clients. Consistent implementation is critical. Assign someone (or make a commitment yourself) to be responsible for getting these tasks done every week, month or quarter.

3.    Make regular progress. Look at your plan every week and make sure you are moving forward. Even if it’s just for 5 minutes, review your plan and make sure implementation is proceeding according to plan.

It may seem simple, but if you know where clients generally come from, have a simple plan to consistently reach out to them and do so each week, you have acquired an insurance policy for your marketing efforts. For free!

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Maribeth Kuzmeski is the founder of Red Zone Marketing, LLC, which consults to Fortune 500 firms on strategic marketing planning and business growth. For more information, go to www.redzonemarketing.com.

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