Never underestimate the power of LinkedIn. In a recent survey, 70 percent of respondents listed LinkedIn as the social-media platform they are most likely to consult in their search for financial services. LinkedIn is continually adding new features attractive to both clients and advisors, making it a powerhouse marketing tool.
Here are 3 tips for using LinkedIn to grow your business:
1. Engage. It’s no secret that the key to social media is engagement. Using LinkedIn can enhance your client relationships and help you cultivate prospects. To do this, you have to engage, participate and be active in the conversation; LinkedIn is no longer a passive digital resume. Here are a few ways to engage:
* Post content relevant to your current and potential clients.
* Utilize InMail to introduce yourself to prospects.
* Jump in on Group conversations.