Know what I hate? Wondering if my emails have disappeared into a black hole and not knowing whether or not my prospects have opened them. I suspect you feel the same way.
That’s why I wanted to let you know about Signals, a free and easy email prospecting tool that I’m loving right now. Here’s why:
1. I know if my prospect has read my email. When the recipient of my email opens it, I instantly get an alert that pops up on my computer. That information is invaluable to me. I know my prospect has looked at my message. What’s even better is that I know that they’re doing it now—in real time. And if I quickly hop on the phone, I have a much higher likelihood of actually talking to them. Hallelujah!
Signals will also tell me how many times my prospect has opened my email, which gives me some indication of her level of interest. For example, I might modify my sales conversation if I know my prospect has opened my email 12 times as opposed to only once.
If I’m not sitting at my desk when my prospect takes that quick peek, I can click on my Chrome browser and find a running log of my prospect’s activity. It works with mobile devices too, so I can keep track when I’m on the road.
2. I know if my prospect hasn’t read my email. If I don’t get an alert or my prospect isn’t showing up in my log, I know he hasn’t read my email. Perhaps he didn’t get it. Perhaps he was too busy to read it. That’s invaluable information, too.
Knowing how your prospects are responding to your email—whether it’s been opened 10 times or not at all—will help you better target your message each time you reach out to them. Knowing is the key to getting more appointments faster.
Signals totally changes the prospecting game. You’re no longer operating in the dark. And best of all, even serious technophobes like me can make it work!
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- Email marketing beats social media
- The secret to successful email marketing campaigns
- A prospecting email how-to
Jill Konrath is the author of SNAP Selling, Selling to Big Companies and Agile Selling. If you’re struggling to set up meetings, click here to get a free Prospecting Tool Kit.