“Don’t judge a book by its cover,” goes the saying. Wise words on many counts — with people, with places and, yes, with books — but in a rapidly changing digital marketplace, there is something to be said for design that communicates well and translates seamlessly across a range of technologies. As any Apple junkie will tell you, well-designed products make our lives easier, more efficient and more fun. They have become critical to the way we work. 

With this in mind, today LifeHealthPro.com launches a redesign that solidifies its place as the most accessible, intuitive and comprehensive website in the industry. There are a host of reasons to we think this new and improved product will help you do your job well, and our editors outline the very best of them on the following pages. Check out these updated features — many of them customizable — and then drop us a line or let us know what you think in the comments. 

s1. Enjoy content that’s optimized for mobile and tablet, as well as desktop readers.

“The new LifeHealthPro provides our users with a much improved experience that is easier to navigate, more pleasing to read, and best of all, reactively designed so that the site remains fundamentally the same whether you experience it on a desktop, tablet or smartphone.

Personally, I am thrilled by the new look and feel of LifeHealthPro. It makes it much easier for our users to engage our content socially, search for stories and find the kind of materials that will inform and educate them as they carry out their daily business.”

— Bill Coffin, Group Editorial Director, Insurance Group

a2. Read articles in the format you want.

“With the launch of the redesigned LifeHealthPro.com, readers are now able to view articles in the format of their choice. The new design allows for articles of all lengths to be broken up into multiple illustrated pages that are easy to digest, or they can be viewed as a single page. We want our readers to be able to customize their experience on our site and the new LifeHealthPro.com is giving the user the choice to read in a format that’s most comfortable to them.”

— Emily Holbrook, Executive Managing Editor, National Underwriter Life & Health; Markets Channel Editor, LifeHealthPro.com 

s3. Access exclusive content from industry experts designed to help grow your practice at every stage.

“The new LifeHealthPro is more committed than ever to providing advisors with the resources they need to advise clients in a rapidly changing marketplace. We have partnered with Summit’s Professional Publishing Division to bring you articles from industry experts on tax planning, healthcare reform, Social Security and other timely topics free of charge — along with an exclusive offer to buy the full books at a discounted price. This rich resource library distills complex topics down to a format that is immensely digestible, allowing readers to catch up on the reference materials that will fuel their sales process in a single lunch break.”

                                                                                —Nichole Morford, Managing Editor, LifeHealthPro.com

a4. View the Advisor’s Guide anytime, anywhere.

“The Advisors Guide is the insurance industry’s ultimate reference guide to hundreds of companies, products, solutions and services. The Guide allows advisors instant access to the industry’s top carriers, sales & marketing services, life settlements providers, health/Medicare products, education providers and more. Because advisors are often on the move, the new LifeHealthPro enables them to access the Guide via mobile devices, so they can grow their business from anywhere.”

— Daniel Williams, Editor-in-Chief, Retirement Advisor; Annuities Channel Editor, LifeHealthPro.com

a5. Quickly find content on the products and issues that are central to your practice.

“Whether one’s interest is in life insurance, annuities, health insurance, markets or practice management, the redesigned LifeHealthPro site lets life insurance and financial service professionals quickly identify content that’s pertinent to their business. The revamped portal is also platform-agnostic, bringing a uniformity and simplicity to the presentation of content across devices — desktop, laptop, tablets and smartphones.”

— Warren S. Hersch, Senior Editor, Advanced Markets & Sales, National Underwriter Life & Health; Life Insurance Channel Editor, LifeHealthPro.com