Close Close
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards

Life Health > Life Insurance

How to evaluate your prospecting email

Your article was successfully shared with the contacts you provided.

If you’re like most salespeople, you spend an inordinate amount of time developing your cold-call emails, hoping to craft the perfect message to get prospects to say, “Yes! I want to meet with you immediately.”

That’s a fine goal. But it takes a lot of practice to find exactly what it takes to pique your prospects’ interest. Before you sent it to your entire list, put your email to the test. Here are 3 ways to evaluate the effectiveness of your prospecting email: 

  1. Self-evaluate.Send the email to yourself and then read it as if you were your prospect. Be brutally honest. Would it interest you enough to respond? Or would you just delete it?

  2. Ask a trusted client for feedback.Send the email to a client you know well, someone you know wants you to succeed. Ask him for honest feedback.

  3. Use it on some real prospects.Don’t worry if it’s not perfect yet. Treat this deployment of your email as an experiment. You can always learn from the results and improve it as you go.

If you’re worried about the effectiveness of your prospecting email, go on a fact-finding mission. And remember that one email will not make or break your business. You’ll have many more chances to engage with your target prospect. 

Sign up for The Lead and get a new tip in your inbox every day! More tips:


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.