The SEC has cleared the way for advisors to begin using review sights such as Yelp. So is it time to jump on the Yelp bandwagon? Here are 3 good reasons to start Yelping:
1. To combat negative reviews. Some firms may find that reviews already exist on Yelp without their involvement. And, unfortunately, those reviews can be negative. Prior to the SEC update, there was little a firm could do about a negative review. Now advisors have the ability to claim their profiles and gather positive reviews to help neutralize anything negative.
2. To proactively build a positive online reputation. Yelp is popular, so it will rank highly in search results (assuming your firm is mentioned there). If you’re not already on Yelp, take a proactive approach and create a profile to gather positive reviews before someone posts a negative review, which could damage your online reputation forever.