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5 more tips for making the most of Google (tips 16-20)

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Did you know that Google can sort search results on news items by date or relevance? Or that the search engine can sort videos by source, quality, date or other search criteria?

Were you aware also that you can set up Google Alerts to notify you of new information on prospects, clients, or industry developments? Have you never tried combining Google search with Boolean data types to find information potentially helpful to your practice?

If the answer to any or all of the above was “no,” then read on. Answers to these questions were provided at the closing main platform session of the Million Dollar Round Table’s 2014 annual meeting, held in Toronto on June 11.

During a 30-minute talk, sales consultant Sam Richter reviewed for attendees — top-producing life insurance sales professionals from across the globe — helpful tips to more effectively search for information about prospective clients. The following is a recap on five of the search techniques.

See also:

5 more tips for making the most of Google (tips 16-20)

10 tips for making the most of Google

Will Google and Amazon offer one-click life insurance?

What to do

Combine Boolean with Google search tricks to find oftentimes surprising and very helpful information.


Doctor OR dr + Vietnam + “membership list” filetype:xls will find Excel spreadsheets posted on a non-profit’s website. The spreadsheet will likely be a membership list of doctors who live in Vietnam.

What to do

Use Google’s Advanced Search and enter information in the various fields. Also, make use of the various options. To access, conduct a search and, on the results page, click the gear icon and choose Advanced Search.


The more information you can enter into the Google Advanced Search resource, the better and more relevant your search results will be. 

What to do

Google lets you sort results in numerous ways, which makes finding the information you want easier.

Conduct a regular Google search and on the results page look for the navigation bar directly under the search form. Click the “News link” for recent articles. Click the “More” link for other options. When you choose a type, the result lists will change to the type that corresponds with your original search terms.

After choosing a sort type, you can click on “Search Tools” to further refine your results list. Choose “any time” and sort by data. “Under “All Results” choose “Verbatim.” Similar to using quotation marks, Google will limit results to what is typed in the search form. The Tools change based on the type of results. For example, for News, you can sort by date or relevance; for Videos, you can sort by source, quality, data and more.


Conduct a Google search on a company name or person’s name and then click a sorting option. The various options allow you to quickly see if there are videos about the company or person, product reviews, recent news, and/or if people are talking about the company or person in online forums, blogs, etc.

Click on “News” to see results related to events in the company’s history. Click “Search Tools” and you’ll see options to sort your news results by date and relevance. Click “Archives” to see older news related to your search.

Type an industry name in Google (e.g., “plastics industry”) and you will see the most recent news, what people are saying about the industry, other related industry topics and more.

What to do

Set up free Google Alerts on prospects, clients, industry information, etc. at First conduct your search in Google. When the results are what you want, copy the Boolean query and paste it into your Alert form. Google will email you when it finds new information that meets your search criteria.


For best results, set up your search alerts using Boolean logic. Any Google search trick that works in a regular Google search will also work in an Alert.

You choose how often you want to receive emails. If you’re searching a company or person, consider limiting your results to News.


These resources provide basic Dun & Bradstreet (D&B) information on U.S. and global companies. You can search for firms by type and size and create lead lists.

Where to go, what to do

1. Log in using your free account.

2. Enter the company name on the main page search form. Locate the company you want, then click on the link to see basic D&B data.

3. To create a prospect list, click the “browse” button and choose the U.S. or Worldwide link, then choose an industry or geography.

4. Refine your results by revenue or employee size.


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