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July 10, 2014 at 02:10 PM
The place to be August 13-15 will be the Advisor Network Summit in Las Vegas.
The timing of this meeting is crucial. We are approaching a financial catastrophe. The health care system and federal entitlement programs are already facing enormous challenges just to provide current benefits.
How will they provide the benefits that will be needed by the coming tsunami of retirees? Meanwhile, inflation has reared its ugly head, with food prices potentially doubling by 2020 and energy costs increasing dramatically.
I could go on and on. But I want to inspire you to attend this meeting. And the way to turn all of this danger into opportunity is to prepare. We are rarely able to bring together this much talent in one place.
With apologies to the many I will not have space to talk about, here are just a few reasons why I am look forward to attending this meeting (and why you should be there, too):
— Jim Brogan: The marketing genius. Brogan was the 2011 Senior Market Advisor magazine Advisor of the Year. He has dominated his community by using spectacular methodologies for marketing his services. If you only pick up one or two of his ideas, then you will dramatically increase the number of people to whom you present your services.
— Amy McIlwain: The social media wizard. Soon, one of the most important skills for an advisor will be using social media in a professional way to build and sustain your practice. There is no better person to learn from than Amy McIlwain. She is far ahead of all of us at using social media, but she understands how not to overwhelm those of us who are not as comfortable with these applications as we should be. Even if you do not attend her session, you should find McIlwain and talk to her. Her information is valuable.
