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Portfolio > Portfolio Construction

How to successfully sell non-insured benefits

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On this episode of The ShiftShapers Podcast, Jimmy Parrish talks about how he has built a successful benefits practice selling non-insurance benefits. For the past 15 years, Jimmy has sold legal and identity theft protection plans to groups, and has been among the top 20 producers since he began his practice.

The litigious nature of our society and frequent news reports of data breaches and compromised personal information have created an awareness of the need for these plans. Jimmy discusses his efforts at educational workshops as a key component in his marketing. He also talks about new coverage that is available to protect employers themselves. You will learn how these benefits have evolved beyond the traditional multi-level marketing arrangement into more broker-friendly formats.

In a post-PPACA world, where brokers are diversifying their practices, some are considering adding these plans to their portfolio. Learn how Jimmy approaches the market and how his experience and strategy helps brokers add these benefits to their portfolio. 

Check back here every Tuesday, or subscribe to ShiftShapers at iTunes so you automatically receive all of the amazing upcoming episodes. You can also register for special events and be notified of upcoming interviews at


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