As football fans know, one of the main tenants of the sport is the game plan. Every team has a defined plan for the plays they will run, designed to score and not to be scored on.
The focus of the game plan is getting into the red zone (the final 20 yards before the end zone) and then scoring. Every offensive play is designed to move in that direction, and nothing is done offensively that differs from the main goal.
How about you? Do you have a tightly focused plan to bring on new clients?
Maybe you already have a game plan — perhaps one that worked in the past but doesn’t seem to be getting you into the red zone or across the goal line as often as it once did. Maybe it’s because the same old plays you’ve been using for years just don’t work in today’s fast-paced, high-tech, constantly changing world.
What Your Peers Are Reading
Early 19th century author Sydney Smith once described a man this way: “He has spent all his life in letting down empty buckets into empty wells; and he is frittering away his age in trying to draw them up again.” Highly successful NFL coach Bill Parcells gave this message a different slant: “If the competition has laptop computers and you’re still using yellow legal pads, it won’t matter how long and hard you work, they’re going to pass you by.”