Great insurance agency marketing begins with a great blog. If you’re not blogging consistently (at least once a week), you’re missing an important opportunity to impress prospects and clients.
Here are 7 things a blog can do for you:
1. Drive website traffic. A blog, preferably with original content, helps drive clients and prospects to your website. It gives them a reason to visit and a reason to stay.
2. Convert traffic into leads. Your blog will help convert visitors into interested prospects. Prominent and professional calls-to-action will help you glean prospect information and will increase inbound inquiries.
3. Establish credibility. You can demonstrate expertise by offering timely and topical content. Answer questions from prospects and customers. If you’re consistently creating helpful content, it will establish you as an expert in your field.
4. Provide a content baseline. Share or repurpose your blog content. Send prospects links to your blog, leverage your blog in e-marketing campaigns, share your blog with social-media contacts and post your blog to groups on LinkedIn. Original content will help carry your brand and messaging to thousands of new prospects.