How many insurance company slogans can you recall right now? “Nationwide is on your side,” “Are you in good hands?” or “Like a good neighbor, State Farm is there” — you know them by heart from their many TV ads. That is the raw power of advertisers and marketing: Add a great can’t-get-out-of-my-head jingle, a funny, shocking or touching story, and you’re hooked.
Here at LifeHealthPro, our editorial team brings you the most memorable life and health insurance, investment and financial planning commercials. Feel free to add to our list and tell us which ones you liked or we left out.
State Farm: What is life insurance?
“Life insurance?” (Shrugs) “What is that?” two kids ask. “It makes you indestructible like a super hero,” replies another kid and a little girl explains that “it’s so you come back to life, I think.” They are adorable, but are they right? In a way, except you won’t be turning into Superman anytime soon (sorry). But have no fear, State Farm is here! They will help you figure out what life insurance means to you and “put back the ‘life’ in life insurance.”
Prudential: Ribbons Experiment
Prudential is doing something very interesting here: They are trying to get the community to participate in their ads and start asking important questions like “How much money do you think you’ll need to retire?” Calling it the “people-powered experiment,” Prudential picked real people for this ad. Their answers for retirement vary and you can see them in the yellow ribbons. Some people replied that the money they would need would only get them as far as 70 years old, when the retirement age can vary from 65 to 67. Are you shocked yet?
United HealthCare: Health in numbers
This TV commercial helps the viewer understand that they can get to know their insurance policy because UHC makes it easy to compare rates and doctors. It’s as easy as finding the right house painting company.
Northwestern Mutual: NCAA Partner
Though not entirely memorable because of the music or theme of the ad, Northwestern Mutual made it to our list with their NCAA (National Collegiate Athletic Association) Partner ad that played (a lot) during March Madness. In fact, the company made it to the top 5 leading ad categories during the 2013 NCAA’s March Madness. Planning, teamwork and communication help a team, or an insurance agency, achieve success.