A 5-Step Process to Utilize Your Existing Technology: Introduction

By the time you starting read this post today, you’ve probably already been exposed to at least ten ads promoting software or a new mobile app to improve your business. While the allure of the latest tool is tempting, would you believe you most likely already have what you need to run a better operation? You just need to understand how to use it better.

Over the next seven posts I will explain how advisors can more effectively use the tools in which they’ve already invested time and money and demonstrate how to get a greater return on those investments.  In other words, how an advisor can improve the utilization of technology tools. 

At ActiFi, we have experience with numerous advisory practices and have spent considerable time with software vendors. We’ve observed (far too often) that firms mistakenly believe that simply selecting the “best” software will solve their business issues and increase productivity with one caveat: if you don’t currently have a CRM system, you should invest in one. Having said that, the single biggest opportunity for advisors to increase their efficiency and effectiveness is to better utilize the tools and capabilities they already have access to.