Are you missing out on sales because you lack closing skills? Here are some key things to know for successful closing:
1. Products and services are sold, not bought. Never assume that just because your product is great, people will buy it.
No matter how good a product or service is, in a competitive market where customers are busy with many other things, products and services must ultimately be sold.
Your product will not sell itself; it needs to be marketed. Your marketing is therefore essential to the survival and success of your business.
2. Customers need to be asked to buy. Have you ever felt buyer’s remorse? The feeling that the product or service you may have bought isn’t right for you? So has your prospect. No matter how much he may like your product or service, there is always a certain amount of indecision or hesitation at the point of buying. This indecision can stop the sale if you don’t handle it effectively.
The job of the professional salesperson is to help the customer through this difficult moment and into the buying decision. This ability to get the customer to take action is vital to the entire sales process.