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Don't let valuable time slip away

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Each individual movement of a clock’s second hand is tiny.

From a distance, it appears to be moving continuously. Unless you’re up close, the ticks are so small as to be almost imperceptible. And each tick is immediately followed by the next one.

The minute hand is not much different, relentlessly ticking forward, even if only by a tiny bit.

The hour hand traces its slow path around the face of the clock, too, moving so slowly that it only makes its journey twice a day.

But it never stops, it never waivers, it never quits. It relentlessly follows its path.

This is how time works. It keeps moving forward whether or not you decide to do something between the ticks, between the seconds, between the minutes or hours.

But the clock provides a valuable lesson on success for those who are willing to learn it: Never stop moving. It is the small, continuous, unrelenting, tiny actions that add up to bigger movements.

You could be just as relentless as time, just as relentless as the clock that marks its passing.

You could decide to fill the space between the ticks with actions that lead to grand outcomes.

Or you could decide to fill it with other, less important things. Time doesn’t care; it’s going to pass either way.

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S. Anthony Iannarino is the managing director of B2B Sales Coach & Consultancy, a boutique sales coaching and consulting company, and an adjunct faculty member at Capital University’s School of Management and Leadership. For more information, go


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