Large insurance agencies issue press releases on a regular basis, but what about small- and medium-size agencies? Press releases, also called “news releases,” provide agencies of all sizes with many marketing benefits, including the following:
1. Market presence. Press releases make it possible to deliver a refined message to a broad target market.
2. New markets. Use press releases to alert new target markets, especially vertical prospects, of your products and services.
3. Name recognition. Press releases help prospects feel as if they already “know” you when you call or email them.
4. Expertise. Press releases give you the opportunity to alert prospects to your niche.