Today there’s no room for outside distractions—and yet there have never been more of them. It seems as if we’re working harder than ever but somehow being less productive. And this is because we often work on the wrong things.
If your goal is to attract new clients, why is your priority to clear out your email inbox every day? Instead of focusing on truly productive activities, many of us find ourselves flooded by distractions, such as social media, texting, etc., for much of the day. Multitasking can be its own distraction. You may feel “busy” when you do multiple things at once, but your focus and productivity are most certainly suffering.
One of the biggest assaults on our productivity comes from a lack of boundaries. People can reach you 24/7 through many different channels. They may send you an email then decide to call you when they do not immediately hear back from you. If you still do not respond, they may send a text or try dialing your cell phone. It’s hard to remain focused while people are relentlessly pursuing your attention.
These distractions bring a new challenge to marketing. Your efforts to market yourself need to be powerful in order to attract mindshare against other, competing distractions. It’s no longer good enough to have the same old website, seminar invitations, advertisements and email newsletters. Generating powerful marketing for your business requires a sharper focus than ever.
So what can you do? Try shutting off your email and silencing your cell phone. Check only once an hour or three times per day to contain this distraction. You could also consider having an assistant filter your emails and highlight the most critical ones. Check your social-media accounts in the evening, at home—and give yourself a time limit. Try focusing on one task at a time, and before beginning a new task, ask yourself if it will help you reach your goals.
Taking the time to focus on your goals—and on the tasks that will help you reach those goals—can really help you move forward instead of getting sucked down a whirlpool of distractions.
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Maribeth Kuzmeski is the founder of Red Zone Marketing, LLC, which consults to Fortune 500 firms on strategic marketing planning and business growth. For more information, go to www.redzonemarketing.com.