You may already know that it’s important to optimize your LinkedIn profile. But your presence on other platforms may also need optimizing. Take, for example, Twitter, where many of your prospects can be found.

According to Business Insider, “The fastest growing demographic on Twitter is the 55-64 year age bracket.” Because of the sheer number of companies currently on Twitter, it is important to stand out against the crowd.

So before you start tackling that in-depth Twitter marketing campaign or paying to promote your tweets, make sure you have your bases covered. Here’s a checklist for optimizing your Twitter profile:

1.   Location and website. Be sure to include your physical location, as this dramatically increases your searchability and will also help you connect with your local community. Include a web URL where people can go to learn more about your brand.

2.   Header image. Your profile avatar is the first visual element your prospect sees, while this is most likely the second. According to some estimates, 75 percent of active users use Twitter on a mobile device, where a header image appears as the background. Use an image that represents your brand, but keep it simple. If there is too much going on, the viewer may struggle to read the bio on top of it. We suggest dark or muted images.

*You can also include some brief contact info in this image. Place it near the top so it will be visible on any device.

3.   Background image. Last but definitely not least is your background. Use this prime real estate to portray your brand to prospects accessing Twitter via computer. Although the Twitter stream will cover a large portion of the screen, the areas to the left and right are all yours. Try incorporating an intriguing graphic, some contact information or a call to action. But again, don’t overdo it, as there is already a lot going on in your feed. You don’t want to distract from the most important element, your content.

*If you don’t have access to photography or design services, try one of the hundreds of websites that provides backgrounds. Though it won’t be a custom graphic, one of these backgrounds is 100 percent better than the generic Twitter background. 

As you strive to improve your Twitter efforts, make sure your great content is searchable and looks professional. Optimizing your profile will make growing your audience much easier.

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Amy McIlwain is a professional speaker on social media and President of Financial Social Media, an online marketing firm specializing in the financial industry. She can be reached through her website www.financialsocialmedia.com and on Facebook, LinkedIn and Twitter.