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Optimize that tweet, part 1

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You may already know that it’s important to optimize your LinkedIn profile. But your presence on other platforms may also need optimizing. Take, for example, Twitter, where many of your prospects can be found. According to Business Insider, “The fastest growing demographic on Twitter is the 55-64 year age bracket.” Because of the sheer number of companies currently on Twitter, it is important to stand out against the crowd.

So before you start tackling that in-depth Twitter marketing campaign or paying to promote your tweets, make sure you have your bases covered. Here’s a checklist for optimizing your Twitter profile:

1.  Profile picture. Your profile picture/avatar is going to be the first thing people see. Use a company logo or be creative and use a picture of a person or character. Just make sure that whatever image it is, it represents the company as a whole.

*If possible, use a colored background, as this will help your brand stand out in your prospect’s feed. 

2.  Twitter handle. Your Twitter handle is the same as your Twitter URL, so it should be an obvious choice that reinforces your brand identity. If your company name is already taken, you can be creative with abbreviations, but we recommend you stay away from underscores.

*Now that you have a Twitter handle, promote it. Incorporate it into all your marketing materials so that your prospects and clients will know where to find you.

3.  Company bio. This is your chance to introduce yourself. The challenge is to use only 160 characters. Write a clear, concise bio that describes your brand and products or services. If you have an opportunity to throw in a few keywords, go for it. Twitter also gives you the ability to include live links in your bio, so you can drive traffic to a specific product page or another social profile.

*Use URL abbreviations for these links, so you don’t waste precious characters.

As you strive to improve your Twitter efforts, make sure your great content is searchable and looks professional. Optimizing your profile will make growing your audience much easier.

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Amy McIlwain is a professional speaker on social media and President of Financial Social Media, an online marketing firm specializing in the financial industry. She can be reached through her website and on Facebook, LinkedIn and Twitter. 


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