Hearsay Social announced Thursday that it had expanded its partnership with LinkedIn to provide financial firms and their advisors and wholesalers with a platform that allows them to interact on social media in an “effective and scalable” way with clients and adhere to compliance policies.
The partnership, announced at LinkedIn’s FinanceConnect conference in New York, enables financial services firms via Hearsay Social for LinkedIn to “manage and amplify their brand via LinkedIn Company Pages” and allows “advisors to grow their online presence and client engagement while meeting regulatory requirements for supervision, review and archival,” Hearsay says.
Clara Shih, founder and CEO of Hearsay Social, told ThinkAdvisor during a phone interview from the FinanceConnect event that the new partnership “is the future and here and now for financial firms in terms of relationship management.”
“Many advisors were not able to get onto LinkedIn because they didn’t know how and what to say,” Shih said. But the new offering allows advisors to access a “content dashboard” of approved items that they can use on LinkedIn that’s been set up by the firm’s marketing and legal departments.
Shih added that “increasingly, customer conversations are happening across LinkedIn company pages, individual profiles and LinkedIn Groups. It’s imperative for today’s financial firms, business units and representatives to take part in these conversations.”