If you really want to capture your prospects’ attention, you need a sales message that piques their curiosity and gets them to sit up and take notice. And, if you’re selling to a senior executive, you’ve got only 30 seconds to make that happen before you are dismissed as not worth talking to.
But what are those attention grabbers that will get you noticed? The best ones are industry or marketplace statistics relevant to your prospect and related to what you sell.
For example, for many years I used this one to initiate conversations with sales VPs: “Are you aware that 75 percent of people in your position say the root cause of a new product failing is a weak value proposition?”