Over the years, I have received many poorly designed emails. So, with a view toward helping you improve your e-marketing, here are the top 10 things not to do in your prospecting emails:
1. Make it hard to opt out.
Make sure you have a simple “unsubscribe” link and quickly remove anyone who wishes be deleted.
What Your Peers Are Reading
See how bad those capital letters look? Don’t shout in your subject line or the body of your email.
3. Use colored fonts.
If you are attempting to market a professional product or service, do not use gimmicky colored text.
4. Use lots of bold or italic fonts.
Bold and italic fonts are not off limits, but use them sparingly. A phrase or two at most.
5. Use spam words.
Stay away from such words as “free offer” and “satisfaction guaranteed.”
6. Go on and on.