Exchange reports on door-to-door sales

The public exchanges could give the industry new insight into the effectiveness of door-to-door marketing efforts.

Managers of the Silver State Health Insurance Exchange – Nevada’s public health insurance exchange agency – are reporting results from two door-to-door marketing vendor contracts in their public board meeting packets.

The exchange has hired two groups, Mi Familia Vota and Ramirez Group, to promote the Nevada Health Link exchange enrollment website by going door to door.

Exchange managers want the canvassers to reach 450,800 people who seem likely to need individual or family health insurance.

Mi Familia Vota says it made 53,052 total attempts from Nov. 1 through Dec. 31.

The organization’s workers talked to people in 7,935 homes, or 18 percent of the homes in the target area, and generated 661 enrollment appointment leads.

The canvassers found 8,377 households were inaccessible, and no one was home in 33,875. In 5,596, the residents already had health coverage. In 806 of the homes, residents refused to talk to the canvassers.