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Practice Management > Marketing and Communications > Social Media

10 Best Finance Tweets of the Month: November

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Fresh off the announcement that it was going to pay a $13 billion settlement over questionable mortgage practices, JPMorgan Chase made a social media gaffe big enough to make Anthony Weiner blush: With a straight face, it invited the public to ask one of its top executives for career advice.

“What career advice would you ask a leading exec at a global firm?” the bank tweeted. “Tweet a Q using #AskJPM. On 11/14 a $JPM leader takes over @JPMorgan.

The idea was later canned, but not before an outpouring of rage and hilarity ensued. Bloomberg News called it the Snarkpocalypse. Rolling Stone writer Matt Taibbi hosted a JPMorgan Twitter Fail haiku contest (sample entry: Parasite bankers/ With unbridled arrogance/ Solicit questions). Most of the winners were too salty to print here.
Meanwhile, Twitter went public, Bill Gross talked horses and Josh Brown summed up the year in 138 characters.

On General Economic Topics

— MichaelKitces (@MichaelKitces) November 29, 2013

On the JPMorgan Twitter Fail:


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