The LIFE Foundation is a vital asset to the life insurance industry. The nonprofit organization’s mission is to inspire the public to take personal financial responsibility through the ownership of life insurance and related products.
As it stands, the foundation is a valuable resource to both agents and consumers with its insurance calculators, realLIFEstories and awareness campaigns. And in just a few weeks, the LIFE Foundation will become even more valuable.
Announced at the annual NAILBA conference in Dallas, in mid-December the organization will launch a new website — one that is split into two sites tailored to consumers on one and agents on another.
“We made a concerted effort to make this as simple as possible for the end user,” said Matt Derrick of the LIFE Foundation. “We tried to be very clean and simple and allow [the user] to easily see what they’re looking for.”
Launching in mid-December, this site will feature rich social media integration and fresh editorial content, as well as a wealth of industry resources, including updated calculators, an idea exchange, and more. Built with fully responsive design, this site allows BGAs, producers and consumers to access information via any mobile or desktop device.
Staying current with social media trends is a top priority for the LIFE Foundation. But the organization also wants it to be a top priority for producers. With the new site, LIFE will offer more videos and infographics for agents to share on their social media platforms.