You’ve got the information but what does it mean? Welcome to “from data to action”

What do you do about clients who haven’t made a purchase for a while? One set of data tell you to move on, yet, another set of data tell you to pursue them. What to do, what to do? Perhaps you’re overlooking an altogether different source of data: your sales reps. The amount of data available to you will only increase in the future, might as well learn how to interpret it.