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October 16, 2013 at 02:00 AM
Today, I have the pleasure of announcing what is not just the biggest news of my own journalism career, but the biggest news that the life & health publishing industry has received in many years. It involves big changes coming to two long-standing stalwarts of the field — National Underwriter Life & Health and Life Insurance Selling — and these changes herald a bold new era I am very proud of.
No other publication in the life & health insurance space speaks to its readers with more insight, authority and credibility than National Underwriter. By that same token, no other publication in the life & health insurance space is a better platform for proven sales strategies and peer-to-peer content as Life Insurance Selling. Both are strong brands that are a real pleasure to read, and an even greater pleasure to produce.
That is why I am so proud to announce that starting in January 2014, Life Insurance Selling will officially join with National Underwriter Life & Health, to create a single title with the largest audience, the best editorial, and the deepest footprint of any publication in the life & health publishing space. Put simply: This merged book will be an editorial juggernaut.
What this means to our readers of NU Life & Health is that the print magazine they know and love will be bigger, bolder and better than ever before, with a strong focus on what has long been our core audience — agents and brokers. To our readers of Life Insurance Selling, what this means is that the same great producer-driven editorial you have come to depend on will still be present in the new NU Life & Health, as well as the same faces who are already part of your regular reading — columnists such as David Saltzman and Maria Ferrante-Schepis, and award-winning editors such as Corey Dahl and Brian Anderson.
