There is no greater need in society today than for every family to have life insurance. Life insurance is that little love letter from the deceased that says, “I love you enough to make sure you are OK financially after I am gone.” It is especially needed now, when we have serious economic issues facing America. Taxes are going up, income is stagnant and retirement benefits are dropping like a rock. Our parents had defined benefit plans to subsidize retirement along with Social Security. In our generation, we have been made personally responsible for our own retirement plans in the form of 401(k)s, IRAs and other retirement vehicles. Additionally, we are told that Social Security might not be there for many of us.
Because of all of this economic strife, life insurance becomes a key ingredient for the safety of every family. It is an integral part of any financial plan. We who understand the power of life insurance feel an acute responsibility to spread the word to all of the families who do not have it so that they too clearly understand how important it is for their financial peace of mind.
But here’s the catch: The greatest obstacle on our path toward helping people understand the value of life insurance is us. We need to be bold in presenting to our clients the critical importance of our products and services. There is so much misinformation out there. It is our job to educate and or re-educate the public on the benefits of life insurance.