Marketers, these eye-popping stats will make you stop chasing youth, start courting boomers

In 1963, Pepsi-Cola launched an ad campaign that made a hero of the consumer, not the product. The brand world learned that the idea of a generation mattered. In the 50 years, since, marketers have continued this approach, but placed more emphasis on targeting younger generations. Well, that younger demographic in 1963 is now the boomer generation.