1 in 4 top insurers offers producer-focused apps

The report attributes rising interest and investment in life insurance producer apps to several trends. Among them:

1. Producers’ increasing usage of smartphones and tablets;
2. Enhanced selling and marketing capabilities enabled by mobile devices;
3. Growing adoption of smart phones and tablets among clients; and (4) the enhanced competitive positioning that smart mobile devices offer insurers.

“Increasingly, producers are using smart mobile devices and often want to use their personal devices for work,” the report states in explaining producer adoption of the technology. “Many companies have developed or are developing Bring Your Own Device (BYOD) policies so their producers can access corporate resources on personal devices.”

The report indicates that the growth of the smartphone and tablet markets “remain strong,” the market’s expansion driven in part by demand for upgraded models and devices that can complement or replace PCs. Celent pegs global annual unit shipments (in millions) for each market as follows:

 Read the full Celent report here.