More than six in ten consumers say they may buy from an email read on a mobile device, according to a new report.
EmailOutbound, an enterprise email service provider, today released this finding in a survey of 2,000 U.S. consumers between the ages of 25 and 40 who live in urban or suburban areas. The “2013 Consumer Views of Email Marketing Report” highlight findings respecting consumer behavior and sentiment toward email marketing.
Among the survey’s other findings:
• Email-enabled mobile device usage increased by eight percent since 2012; and 43 percent of consumers say they read emails most often on a mobile device.
• Nearly 84 percent of consumers report discounts as the most important reason for signing up to receive emails and 74.2 percent will redeem a discount by showing their mobile device to a cashier.