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June 26, 2013 at 08:46 AM
Some of the biggest producers use a radio show as their primary marketing engine to drive their business. But what separates the men from the boys is the advisor who truly understands how to evoke a response from the audience to generate leads.
Are you thinking about doing your own radio show? Or do you have an existing show that isn’t performing as it should be? The following are five secrets that will help you generate more leads on your next show.
Secret #1: Immediately introduce your show topic
It’s not uncommon for advisors to open their show; talk about the weather; and go on ad nauseum about much of nothing. Before you know it, they’re five, 10, even 20 minutes into the show, and they still haven’t established their topic. And their listeners are leaving in droves.
Instead, establish your show topic right out of the gate. Once the produced opener/intro runs, open the show with energy and enthusiasm and immediately introduce your show topic within the first two sentences. This sets the tone and direction for your show.
Secret #2: Sensationalize your topic
There is no quicker way to lose listeners than with a boring topic. What’s more interesting: “Today we’re going to talk about retirement planning.” Or, “Today, I’m going to unveil five little-known strategies to supercharge your income in retirement that you never even knew existed.”
Take a lesson from magazine cover stories. These sensationalized cover stories are what sell magazines off the shelf. Using a sensationalized radio show topic will sell listeners on why they should listen to your show. Once you introduce your sensationalized show topic, sell the listener on why it’s important to them. Tell me. Then sell me.
Secret #3. Pack your call to action with benefits
