Social media and web marketing may have their names in lights at present, with a lot of focus shifting to digital marketing. But that doesn’t make it the best option for every audience. For example, only 45 percent of seniors have Internet service, while those who do use email have become savvier at filtering sales messages. Because people readily abandon email accounts due to spam overload, today’s solid email leads can become tomorrow’s waste of time.
But next to the ever-changing landscape of digital marketing stands that old faithful: direct mail. Direct mail is a proven, reliable method that employs time-tested practices to generate substantial results. If you can craft a message that creatively places the right information in front of the right person, direct mail can deliver a powerful return on your investment.