Colonial Life, the worksite marketing arm of Unum Group Corp. (NYSE:UNM), recently sent me a well-done report about improving benefits communications.
Building good, effective benefits communication is simply a good, kind, intelligent, useful thing to do.
When worksite marketing companies like Colonial Life do it, it can probably help increase the take-up rate for employee-paid products.
It’s something that insurance companies that sell interest-sensitive products can do even when economic conditions are not too favorable for selling additional interest-sensitive products.
And, at a time when the Patient Protection and Affordable Care Act (PPACA) seems to be poised to change benefit plans in a big, unpredictable ways, it may provide some protection against chaos, bitter disappointment and difficulties with getting urgently needed care.