89. Is your website effective?
Ask yourself these critical questions to evaluate the impact that your website makes on site visitors:
- Do you think your website stops people in their tracks and pulls them in with your compelling messaging or headline?
- Do visitors know they’ve arrived at the right place for them and their needs with just a quick glance of your site?
- Do you find that visitors regularly go to two or more pages inside your site, or do they leave quite quickly?
88. Sales: Powered by people since the beginning of time.
World-class salespeople know and care about their clients. We understand our clients’ most pressing business issues and hurdles. We know about their industry developments and their competitive landscape. We help our clients connect the dots and put them in touch with resources that strengthen their businesses. We provide a level of understanding and human interaction that isn’t delivered through a “click here” button.
87. A whole new game plan.
It may be time for all of us to toss out those proverbial yellow legal pads and embrace the future. Start by developing a cutting-edge playbook that will bring your practice winning records for years to come. Take a look at your website and social-media presence. Evaluate the materials you hand out to prospects and clients. Record a video or two. Update your selling tools.
86. Bring back balance.
Has our dependence on technology gone a little too far? What’s happened to our ability to talk to people, to share ideas face to face, to connect on both a business and personal level? People do business with people. Period.
85. Seeing is believing.
These days, the old three-ring binder has been traded in for a 60-inch flat screen TV. In one case the size and scope of the TV helped a client notice something missing in his account. For six years, he had been walked through an annual review via the binder. But as soon as he saw the account on the big screen he said, “That’s missing three different pieces of my family’s assets.”
84. High touch is the next big thing.
In the January 2013 issue of Condé Nast Traveler magazine, hotelier André Balazs shares some of his favorite innovations from the past quarter century as well as some that will change the world in the next 25 years. He says, “Travel will become our most-prized luxury. Travel takes more than money. It takes the most precious commodity: time.