The population at large is vastly underinsured when it comes to life insurance. We all know that — consumers included.  That might be why a number of them said in a recent LIMRA study that they would be interested in buying life insurance from a retail outlet, either a warehouse club store (like Costco) or a superstore (like Wal-Mart or Target). The infographic below gets inside the consumer brain to show where, why and how your next prospect may be looking to buy a life policy. 

See also: Wal-Mart just moved your cheese