My 10-year-old daughter was getting ready for bed one night, when began singing, “State Farm is there … with clean underwear!”
I thought I might have missed some hot new insurance ad campaign, so I had my daughter tell me about this.
She reported that kids in the fourth grade at her school — the members of Generation Z — had actually made up that parody slogan, but that State Farm had the very best insurance company commercials, because some funny character “was always there.” She went on to act out several State Farm Commercials for me.
Fourth graders at her school also like the GEICO commercials, but not all that much. They don’t get the Allstate Mayhem commercials. They love Flo — the start of the Progressive car insurance commercials.
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“She’s hilarious,” my daughter said. My daughter said she and her friends like Flo almost as much as the characters in the State Farm commercials.
I then asked my daughter if she knew what products the big insurance advertisers sell, and if any of those advertisers sell life insurance or health insurance.
“State Farm sells everything,” my daughter said. “Life insurance, home insurance, all kinds of insurance.”
Even though she doesn’t understand the Allstate Mayhem commercials, she knows that Allstate also sells all kinds of insurance. She knows that Progressive and GEICO sell car insurance.