We live in an era where there is so much user data of every kind available for analysis that savvy business leaders are determining which audiences are in need of which products. It’s how Netflix was able to tell in advance how its wildly successful TV series “House of Cards” was not a particularly risky venture. And it is how any business with access to audience numbers can learn more about their audience than they ever thought was possible. The insurance industry already knows this, but it could be doing more. So much more.

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