Whether you are team iPhone or team Android, there’s no denying the fact that we are officially waist-deep in the mobile generation. Admit it: On any given day most of us are too busy looking down at our phones to even notice what the weather is like.
Aligning your business strategy with the growing smartphone market is critical for staying competitive today, and luckily there are several ways you can make your business more mobile-friendly to capture the attention of your target market.
Mobile marketing simply means catering your marketing strategies to as many devices as possible. These could include smartphones, tablets, texting applications, email and more. Why should you care about tapping into this market? Here are some persuasive stats:
- 4 billion cell phones are being used worldwide
- 1 billion of those cell phones are smartphones
- 3 billion are SMS and MMS capable (fancy words for texting, basically)
- The mobile web is predicted to take over the desktop experience by 2014
Here are four things your business should be focusing on when it comes to mobile marketing.
1. Mobile email.
Email open rates on phones and tablets are on the rise. Did you know that more people read their email from a mobile device than on a desktop computer or webmail? One rule of thumb to follow is make sure your email content is optimized, meaning it’s action-oriented and compatible on each device in both HTML and text formats. Include one easy, actionable button for readers to click if they’d like more information. Keep it simple.