Leaders of U.S. nonprofits are rethinking revenue, improving program results and expanding development initiatives this year, according to a new survey.
Forty-six percent of respondents were reconsidering their revenue model and income generation, and 44% were expanding development initiatives. Forty-six percent said they were focused on improving program results and metrics.
Veris Consulting, a specialist in outsourced financial management and survey research for nonprofits, and Brittenford Systems, a technology systems provider for nonprofits, surveyed senior officials at charities, national membership and trade associations and policy organizations around the turn of the year.
The report found that nonprofits are under pressure to pursue comprehensive strategic planning, sophisticated development strategies and sharp execution in 2013.
The findings showed that organizations needed to implement a more disciplined approach when building out revenue streams, for example by tailoring approaches to deepen relationships and connect strategically with current and prospective donors.
Only 53% of respondents said they distributed their management and board reports on a monthly basis, with 40% reporting on key operational metrics.