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February 08, 2013 at 11:30 PM
Take this quick eight-question assessment to predict your success in 2013 (and find areas in which to improve):
1. Do you have an up-to-date website with at least one call to action to get people to interact, sign up for an email newsletter, request valuable information, download a whitepaper, register for a seminar or interact in another way?
5 points for one or more calls to action.___
5 additional points for each call to action already generating qualified leads.___
2. Do you have video on your website?
If yes, 5 points.___
3. Do you have a marketing activity that will generate a minimum of five new qualified prospects each month (seminars, mailings, email campaigns, networking events, strategic alliance referrals, client referrals, etc.)?
If yes, 5 points for each activity/strategy that has been proven to or will likely produce qualified prospects: ___
4. Do you have a list of more than 500 prospects (those who are prospective clients only) for mail and/or email marketing purposes?
If yes, 5 points, plus 5 points for each additional 500 prospects on your list:___
5. How often do you contact your list of prospective clients?
