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February 02, 2013 at 11:00 PM
Writing sales plans? Setting goals? Who has time for all that? You do!
Perhaps you don’t want to write a sales plan and set goals because then you’ll have to do the work necessary to accomplish them. Or, maybe you think “I’ll get to it later,” and later never comes.
Like anything else in life, when you work it, it works. Walk by the gym and observe how many people have decided to get in their daily work out. Unfortunately, observing other people working out gets you nowhere. If you want to achieve the results you desire, you must actually get in there, climb onto the gym equipment and start sweating.
Develop your 30-minute sales plan. So here’s my simple sales plan; it takes less than 30 minutes to write. It begins with my business-development strategy for the year and includes specific tactics to implement the plan. I write my plan, then set and share my goals with lots of people. (Except my revenue goals—that’s none of their business.) Telling others my plans not only keeps me accountable but also helps me clarify my objectives.
