Keywords are a big thing in Internet marketing. We pickle our content with them, pay for rankings for them, and search for the ones that might give us top-of-the-page ranking while still maintaining relevance to our audience. Like any good puzzle, it can be a lot of fun. And also like any good puzzle, you find some strange pieces.
A couple of weeks ago, I was doing keyword research, looking for keywords with low competition and high monthly views. Life insurance-related keywords are some of the most expensive if you’re employing paid strategies, and they’re highly competitive. Using a keyword research tool, I pulled a list of phrases related to some typical life insurance lingo. Halfway down the page was “fast slick rich life insurance.”
Have to admit, I giggled for a minute, as visions of the uber slick salespeople I’ve met in my life danced through my head. (Yes, they danced, like all good slick salespeople do.)
What Your Peers Are Reading
So upon further review — okay, fine, just a click away — I found the author and ruler of this term, the guy who holds the No. 1 spot for those searching for “fast slick rich life insurance.” I’m not going to bash said author or tear apart his argument. That wouldn’t be nice. After all, he seems to be an advocate for the cause.